From the Crow’s Nest

Adam Wilson off to Germany

Posted in From the Crow's Nest on April 8th, 2010 by admin – Be the first to comment

CC member and Wilpak MD, Adam Wilson is scoring success with his Insulcap product. Picking up some large major corporate accounts, which he has been prospecting for sometime. It seems businesses are now  looking at their freight costs and realising that the Insulcap insulation cover can save them big bucks in refrigeration costs when shipping perishables within Australia and exporting overseas.

George Weston Foods has recommended there are “many more fish to be fried” and Adam is off to the Smallgoods Exhibition in Germany. Good luck Adam!

Austco Environmental

Posted in From the Crow's Nest on March 31st, 2010 by admin – Be the first to comment

Cole Harvey and Robert Hillgrove have announced the launch of a new company, Austco Environmental, to meet the growing demand from the Environmental sector.  Robert and Cole have high expectations for their new decision which includes amongst its assets the recently commissioned inland waterway dredger.  They have been quick to add – possibly too quick – that their new sector could be described as Non People Smuggling Stevedoring.  This could limit their potential in the future.

Sex sells … literally!

Posted in From the Crow's Nest on March 22nd, 2010 by admin – Be the first to comment

The most valuable domain name in the world is up for sale.  The domain is valued at $18m and is presently under offer from PETA (People for Ethical Treatment of Animals).

Who said boys don’t like toys ?

Posted in From the Crow's Nest on March 19th, 2010 by admin – Be the first to comment

Although you might have difficulty proving your augment if you use David Burlew as an example. Some recent necessities in the Burlew household. You have the Nissan office runabout. And anticipating airfares on the rise, David getting his pilots license just in case.

Social Media Marketing

Posted in From the Crow's Nest on March 17th, 2010 by admin – Be the first to comment

Here is a very recent post (this week) and a comment on the World Forum on Social Media Marketing and the rapid wane of traditional media.  Keith Millar.

“I have been at the Social Media World Forum for the past 2 days and have been speaking with leading marketing professionals from a wide range of industries both B2B and B2C. Those that work with small, medium and corporate companies. The story was the same across the board…marketing budgets are being pulled away from all other areas and directed in to Social Media, billions and billions of dollars of budget.

The reason for this is simple, this is where consumers eyes are.

If you are considering purchasing anything now, from a book, a business or anything, it is extremely likely that you will use the internet to aide in your decision making process and this is a trend that is increasing day by day.

Currently 15% of every hour spent surfing the internet is spent on Facebook alone. When you add in other social networks, this number rises considerably.

This simply cannot be ignored and by doing so you will be missing out on the greatest marketing development of our generation. .”

Ben Croft Corporate Coach, UK

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