Archive for May, 2010

HR the key to retain restless workers

Posted in Articles on May 14th, 2010 by admin – Be the first to comment

Employers are under increased pressure to engage and retain their employees following research that reveals one in six workers have applied for a new job in the past six months.

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Posted in Memorable Quotes on May 13th, 2010 by admin – Be the first to comment


“The man who can drive himself further once the effort gets painful is the man who will win.” Roger Bannister

Skills shortage hits IT and construction as employees look for greener pastures

Posted in Articles on May 12th, 2010 by admin – Be the first to comment

Monday, 10 May 2010 11:32
Patrick Stafford

Businesses are set to pay thousands more in salary increases as they attempt to hold onto key staff who intend to leave as a result of feeling undervalued and underutilised during the financial crisis, key surveys have revealed.

About 24% of businesses say their biggest concern is a growing skills shortage, according to a new survey from recruitment company Randstad.

The Randstad survey of about 2,330 companies has revealed 78% of companies in the IT and education sectors expect difficulty in finding skilled staff. In the construction sector, about 77% of companies expect skills shortages, while shortfalls are also expected in the mining industry.

A separate survey from Leadership Management Australasia confirms this expected shortfall, revealing a 135% increase in the number of Australian employees since September actively searching to change jobs.

The LMA survey, which questioned over 4,500 employees, shows a 64% increase in the number of employees actually applying for new jobs.

LMA managing director Grant Sexton says these two surveys reveal there will inevitably be further pay increases this year as desperate companies prepare to pay thousands more for key staff to stay on.

Sexton says the amount of employees looking for new work opportunities exceeds the number recorded in 2006-08, when employers were paying salary increases up to 30% in order to keep staff.

This time around, the salary increases could be even higher, putting pressure on company profits.

“We saw in 2006-08 that companies would pay ridiculous amounts of money to keep people on. Now the increase in people looking for new jobs is 135% since September, a jump like that is unheard of.”

Sexton says this is a reflection of disillusionment in the workplace. He says that during the financial crisis, companies demanded sacrifices from employees such as nine-day fortnights, ordering holidays to be taken early and a drop in working hours.

“As a result of this, companies came through the crisis exceptionally well. But as employees have come out the other side, they haven’t received any type of consideration or catch-up. There is no “thanks for your support”. Companies have been negligent about this.”

“Three or four years ago you were getting all types of incentives, including companies offering an extra $20,000 for people to stay. It was just so difficult to get good quality people, and now… the possibility is that you will see price hikes in wages over the next six to 12 months. Companies could have avoided this if they were smarter.”

Already, evidence of demand for pay increases missed out on during the GFC is already starting to be seen.

Aged care workers under the Liquor, Hospitality and Miscellaneous Union will take advantage of new IR laws to bargain with multiple employers at the one time, asking for a 60% wage claim for half of the 110,00 non-nursing workforce.

It is understood the union will look for wage claims between $7-$10 an hour. LHMU national secretary Louise Tarrant has said workers will be looking for wage rises traditionally enjoyed by other industries.

Sexton says all employees want is a little bit of recognition. Instead, most businesses forget to thank workers for their extra efforts during the financial crisis, and will suffer through a skills shortage as a result.

“If employees feel they are being recognised and looked after, they won’t move. The survey shows 87% of all employees would prefer to advance their career with their current employer, so there is an opportunity there.”

“Companies must recognise they have survived because of a talented workforce. Workers understand the issues facing the business, but companies haven’t communicated their appreciation to employees. They must do this in order to stop a problem before it escalates.”

Top 5 Ways to Market Your Business With LinkedIn

Posted in Social Media on May 10th, 2010 by Keith – Be the first to comment

By Lewis Howes
Published February 22, 2010

LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids.

If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.

Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business.  Here are ways to use LinkedIn and get results:

#1: Use LinkedIn Groups & Receive Tons of New Leads Daily

How would you feel if you had a sales funnel that brought in roughly 50 to 100 fresh, highly targeted leads every day? You’d feel pretty confident about putting food on the table next week, right?

Well, creating a LinkedIn group gives you the ability to generate an amazing number of leads from high-end decision makers.

Here are some great groups to closely examine:

Here’s how to maximize your LinkedIn group:

  1. Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section.
  2. Add keywords in the title of the group to be found on Google.
  3. Add your company website or blog to the group to drive traffic to your site.
  4. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member.
  5. Send a weekly message that adds value for group members and drives traffic back to your site.
  6. Connect people in the group by making introductions to those who could potentially do business with one another.

All of these points will help you generate more leads for your business.  If your sales funnel is set up correctly, you will have more than enough prospects to grow your business.

Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead.

#2: Ask Questions & Build Your Credibility

I’ve asked a number of questions using LinkedIn Answers because it’s a great way to get the answers you need from some of the top experts in the world.

One question I’ve asked was, “How often are you answering questions for others on LinkedIn?” I received about 20 responses, but one answer stood out from the rest.

I had an individual share that he spent about an hour a week answering questions and he was getting three to five new clients a month bringing in roughly $3,000 to $5,000 extra in monthly revenue.  Not bad for answering a few questions, huh?

Here are some tips for answering questions:

First, set up the “Answers Application” on the bottom right-hand side of your home page for the subjects you know best.

linkedin answers application

This image shows a sampling of the categories you can monitor.

Then, when you see a question pop up that you know the answer to, follow these steps:

  1. Research the person who asked the question, and find a way to tie in a personal response with something from their LinkedIn profile.
  2. Be as helpful and resourceful as possible when answering the question.  Give tips, website links with additional information, or even recommend someone who is the best expert on that topic.
  3. Leave the answer with an open invitation for more communication by asking them to contact you privately if they need any extra help.

All of these tips will help you gain the most out of answering questions, and will help you build powerful relationships that will grow your business.

#3: Create Powerful Events

Hosting an event is a great way to build your business (see events under the ‘More…’ news in the LinkedIn navigation bar).  LinkedIn has an events platform that allows you to target thousands of professionals for free.

I threw close to 20 events around the country last year and I used LinkedIn to promote them, getting approximately 500 paying attendees per event.

Due to the viral nature of LinkedIn, once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for you.

Creating an event on LinkedIn is simple.  Answer a few questions and start promoting your event.  Send an invitation to the people who would be interested in the event based on region or niche. You will notice a wealth of opportunities from hosting your own event.

cleveland linkedin event

This image shows what the events page looks like in LinkedIn.

#4: Run an Advanced Search in Your Target Market

It’s so easy to generate leads from LinkedIn.  The advanced search function helps you get in touch with the exact people you’re going after.

Simply click on “advanced” on the top right side of your home page next to the search box.  This will take you to a clean page where you can input anything you need to find the exact lead you are seeking.  You can search by industry, keywords, company and title, to mention a few.

linkedin advanced searchLinkedIn Advanced Search

#5:  Send Personal Messages

Once you find leads, you want to send them personalized messages.  The best way to drop any walls—and give yourself the best chance of making a sale—is to connect with someone on as many personal levels as possible. Look at their profile, find out which companies they’ve worked for in the past, which school they attended, what groups they’re in, listed hobbies and who your mutual connections are.  Then, write a personal message like this one:

Hi Tom,

I noticed that we’re both connected to Mary, Jeff and Bob; we both played basketball back in college; and we’re both in Toastmasters International speaking club.

I would love to connect with you to learn more about your experiences at Xyz Company. I believe there are a number of ways we could help one another.  Would you be free for a brief chat in the near future?

Looking forward to connecting soon and I’ll be sure to tell Mary I contacted you. I’m sure she would love to know I reached out to say ‘hi.’


Personal messages seal the deal and give you a greater chance of future opportunities.

Now Go Grow Your Business With LinkedIn!

If you follow these tips, you’ll begin to understand why LinkedIn is the best social networking site for building your business. There are number of ways to attract leads, connect with powerful decision makers and market your business. LinkedIn’s niche-specific filters and search features can help you reach the right people in your field.

Make a point of staying active on LinkedIn. Continue to update your profile and add new contacts. The more you put into it, the more the entire network will work for you.

Are you using LinkedIn? How is it working for you? I look forward to hearing what success stories your LinkedIn network brings you. Share your comments below.

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About the Author, Lewis Howes

Lewis Howes is the co-author of the LinkedIn success book, ‘LinkedWorking: Generating Success on the World’s Largest Professional Networking Website.’ He also founded the Sports Executives Association and events. Other posts by Lewis Howes »

Posted in Memorable Quotes on May 10th, 2010 by admin – Be the first to comment

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